Freshly Dropped

Food Receipe Mobile App

Project

UX/UI design of a simple mobile application on food recipes and Grocery shopping.

The Goal

Is to find Recipes of different cuisines.
Is to find Recipes from different categories like Pure Veg, Non Veg, Sea Food, Chinese, etc.
The recipes and items are carefully selected to our customer's wishes and needs and delivered right to their doorstep, making it incredibly easy to still cook and eat healthy and delicious without having to go through the hassle of finding the perfect recipe and ingredients..
Is to buy ingredients of their favorite recipes.

My Role

As a Part of the practice and study point of view and the main UX/UI designer, I was involved in all phases of the project, from mapping out the problem to delivering final designs.

The Process

The process consists of different stages like Discover, Define, Ideation, Prototype, and Test

Define

Ideate

Prototype

Test

Discover

With the help of user interviews and surveys I have gathered some informations.

Define

User personas -

By conducting different interviews through the user research to identify pain points and insights. I found some patterns in user’s perceptions and tasks then based upon that I concluded my findings in the form of a persona.

User Personas

Ideate

As the recipe app is aimed at daily basis and quite a foodie target audience, the user interface has to be super easy and accessible for users with different levels.

The application layout is structured around intuitive navigation, good UX and eye-catching visuals. The light and fresh green background sets the effective space for a variety of food item photos.

Clear and easy typography makes the information easy to read.

The search field is easily found on the top of the screen: its functionality is clarified for users.